Archive for the Marketing Category

How Emotion Affects The Sales of Branded Merchandise

How Emotion Affects The Sales of Branded Merchandise

EMOTION [ih-moh-shuh n] a noun “An affective state of consciousness in which joy, sorrow, fear, hate, or the like, is experienced, as distinguished from cognitive and volitional states of consciousness.” — The word emotion speaks to that sacred place where few brands and marketers truly live, but all want to reside. In my opinion, it’s the single hardest thing to accomplish in marketing and advertising. Just like in your personal relationships, touching on human emotions is the key to any happy, and healthy long term relationship. Relationship marketing or relationship selling is […]

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Rebranding BamBams: How? Why? A Guide To Our Process

Rebranding BamBams: How? Why? A Guide To Our Process

Like any business, we spend a lot of time thinking about how our brand is perceived by our industry. This is not just a yearly thought before we enter the show season, it is something that is always on our minds. Going into 2017, we knew there were changes to be made. With those changes, we knew we had to make a stand. A statement that would show who BamBams truly is. We started by asking these questions: How are we perceived in the marketplace by our current customers, those […]

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Are You a Master in Your Space?

Are You a Master in Your Space?

Malcolm Gladwell famously stated it takes 10,000 hours of deliberate practice to master a skill.  This has been agreed with by some, debunked by others, but it’s a good number to consider for the mastery of a skill, regardless. Whether your skill is running, golf, archery, basketball, wrenching engines, playing an instrument or your profession, mine being a marketer, consider the implications. I tend to work a minimum of 9 hours a day, I have been a marketer for 11 years. That is 121,680 hours of marketing work that I […]

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#Skucon2017 – A Recap

#Skucon2017 – A Recap

Well, it’s 6:05 on Sunday the 8th in Las Vegas and I’m sitting on the sofa in my hotel room thinking about our day. We went to #skucon2017 hosted by Commonsku. It. Was. Awesome. Packed with great speakers, great panelists, great distributors, and great suppliers. If you can’t tell, our word of the day is ‘great.’ I met some awesome people, heard funny stories, and inspiring ideas. I had a live feed on my twitter account of things that were going on, you can check that here. That being said, in this […]

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4 Top Email Marketing Services, Plus This Game Changer

4 Top Email Marketing Services, Plus This Game Changer

We recently spent time evaluating our email marketing strategy. Are we really connecting with our audience? Are we providing the right content to the right people? How are we organizing our contacts? Are we using the best software? We have been asking ourselves these questions, and more, in order to give you the useful content you desire most. Part of the evaluation involved looking at what email marketing service we were using and whether we were getting the most out of it. We were looking at the essential elements like […]

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New to Promotional Products? 6 Things You Should Be Doing

New to Promotional Products? 6 Things You Should Be Doing

I always feel for the new guy. It’s part of the reason I decided to write this post. Inherently, I like to reach out to the new guy or gal at work and make them feel welcome. I do my best to make it apparent that if they need anything, I am here for them. I want to do the same for you, the new distributor, or the distributor looking to re-charge their batteries. So, from the supplier’s perspective, I give you 6 things that will help get you thinking […]

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