Archive for the Engagement Category

How Emotion Affects The Sales of Branded Merchandise

How Emotion Affects The Sales of Branded Merchandise

EMOTION [ih-moh-shuh n] a noun “An affective state of consciousness in which joy, sorrow, fear, hate, or the like, is experienced, as distinguished from cognitive and volitional states of consciousness.” — The word emotion speaks to that sacred place where few brands and marketers truly live, but all want to reside. In my opinion, it’s the single hardest thing to accomplish in marketing and advertising. Just like in your personal relationships, touching on human emotions is the key to any happy, and healthy long term relationship. Relationship marketing or relationship selling is […]

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