Are You a Master in Your Space?

Are You a Master in Your Space?
Malcolm Gladwell famously stated it takes 10,000 hours of deliberate practice to master a skill.  This has been agreed with by some, debunked by others, but it’s a good number to consider for the mastery of a skill, regardless.
Whether your skill is running, golf, archery, basketball, wrenching engines, playing an instrument or your profession, mine being a marketer, consider the implications.
I tend to work a minimum of 9 hours a day, I have been a marketer for 11 years. That is 121,680 hours of marketing work that I have completed (give or take time off and the days I worked more than 9 hours). But…do I really consider myself a master? As much as my ego likes to think so, we live in an ever-changing time. Marketing, especially digital marketing, enhances itself naturally on a daily basis. I say that because there are so many brilliant marketers out there that constantly take it to the next level.
In the promotional products industry, the products change, the needs of our customers change, and how we market and sell to our customers change, so fast. It seems to happen daily. If I were in your shoes as distributors, I would be asking myself, “How do I make myself relevant all the time?”  “How do I take it to the next level?” “How can I create need every time I speak to one of my customers?”
Start by thinking how you market and sell to your customers? Do you offer a solution? What does your hustle look like? Pay attention to this and take notes. Honestly, and completely evaluate yourself.
A recent study showed that the average sales person spends less than 15% of their time engaging and building relationships with their customers. Let’s say you work 40 hours a week. 15% would make 6 hours a week, or 312 hours a year. Don’t get me wrong, I am not saying any of you are average! However, if you take it at face value, it would take the average sales person a little more than 32 years to “master the art of engaging and building relationships” with their customers.
Now, I am not saying you’re wrong if your job isn’t your skill or your passion, but I wouldn’t want to do something 40+ hours a week that I don’t love. There are a few ways to look at this: That 6 hour a week approach to your passion probably helps you close deals and make money. That’s all positive.  But it also makes you realize how much ground that guy or gal is gaining on you who stays on the phone or out and about engaging and building relationships.
Or you could take an extra 6 hours per week engaging and building relationships when you would otherwise be surfing the internet or doing other tasks.  It’ll shave years off your journey. Just some food for thought. At BamBams, we want to master our domain, how about you?
If you want to learn more about how BamBams can help you market, email me here!
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